Panel: The Evolution of Human Centred Marketing

It’s all very well having a ‘human lens’ across your marketing ad advertising endeavours, but what does that actually mean in practicality across the full ecosystem? And how does one implement this as part of an overarching marketing strategy?

Join Yellow, Kargo, Omnicom Media Group and BC&F Dentsu as we explore this very notion with practical implementation tips and some provocative discussion. In order to truly step change, it’s imperative to understand this from agency, publisher, brand perspectives.

We’ll cover how to:
• Put humans (your customers) first
• Increase your brand’s authenticity by being genuine
• Optimize your customer engagement
• Empower customers to be long term advocates

Moderator: Sommer Kapitan

Where & When
Date
Thursday, November 14th
Time
3:35pm - 4:05pm
Category
Main Agenda
Stream
Breakouts – Evolution - Level 2, WA224B
Speakers
General Manager, APAC
Kargo
Chief Transformation Officer
Yellow
Managing Director
BC&F Dentsu
CEO
Hearts & Science
Senior Lecturer in Marketing
AUT