Panel: The Evolution of Human Centred Marketing
It’s all very well having a ‘human lens’ across your marketing ad advertising endeavours, but what does that actually mean in practicality across the full ecosystem? And how does one implement this as part of an overarching marketing strategy?
Join Yellow, Kargo, Omnicom Media Group and BC&F Dentsu as we explore this very notion with practical implementation tips and some provocative discussion. In order to truly step change, it’s imperative to understand this from agency, publisher, brand perspectives.
We’ll cover how to:
• Put humans (your customers) first
• Increase your brand’s authenticity by being genuine
• Optimize your customer engagement
• Empower customers to be long term advocates
Moderator: Sommer Kapitan
Speakers
