Marketing Automation, business adoption and multi-channel marketing experiences

Companies are coming to the realisation that Marketing Automation isn’t necessarily about Marketing or campaigns but about Automating experiences throughout every customer touchpoint across their business. We will share with you the changes happening in leading organisations who are getting the most out of Marketing Automation including: re-developing Marketing roles and structures, integration, alignment and process changes required of other departments and the need for Marketing teams to be recognized by their executive team to own the customer in order to get Automation delivering the value it can achieve beyond just email!

Where & When
Thursday, November 15th
3:00pm - 3:30pm
Main Agenda
Stream 2 - Best of Breed - Level 2, WA220
Exec member/Head of Marketing Automation & Customer Intelligence Practice
Head of Customer Lifecycle Marketing
The Warehouse Group