Blockchain and the customer – disruption in the works?

Blockchain is supposed to help create better experiences by making data and transactions more transparent, removing waste in the value chain and promoting distributed ownership; but what does that really mean for your customers and your relationship with them?

Justin Tomlinson, Director at Delivery Craft debates the issues with New Zealand’s leading technologists, Danu Abeysuriya, CTO and Founder of Rush Digital; Peter McCallum, CEO at Causality Ltd.; Gavin Becker Head of Innovation & Ventures at ColensoBBDO NZ; and Shaan Bhattacharya, Chief Strategist at Sylo and how blockchain technology could change the nature of the relationship between marketers, brands and their customers.

Where & When
Date
Thursday, November 15th
Time
3:35pm - 4:05pm
Category
Main Agenda
Stream
Stream 1 - ad:tech Uni - Level 1, WG126
Speakers
Chief Technical Officer
Rush Digital
CEO
Causality Ltd
Director
Delivery Craft
Head of Innovation & Ventures
Colenso BBDO
Chief Strategist
Sylo