Pitney Bowes Masterclass: The Rise of Location Data

Human innovations are limited only by our imaginations. In todays interconnected digital world, data is everything. The lines between the digital and physical world are increasingly intertwined. Advancements in location-based technologies, Augmented Reality, and expectation around personalisation has altered the way that brands and advertisers go to market. Today we are seeing an increasing scope around the breadth and complexity as we have increasing amounts of data at our finger tips. Being in the right place at the right time, is key to the future of AdTech – advertisers and marketers alike need to start leveraging the power of Location intelligence by leveraging customer’s location data and serving them with hyper-targeted and hyper-relevant messages.

To book this session, please register for an ad:tech pass here

Where & When
Date
Thursday, November 14th
Time
11:30am - 12:00pm
Category
Main Agenda
Stream
Masterclass Series - Level 2, WA224A
Speakers
Channel Manager ANZ
Pitney Bowes
Consultant Location Intelligence
Pitney Bowes