Can you get real return on investment from Facebook? You absolutely can, but you need to provide great content that provides real value and never forget that you want real people to do business with you. Gone are the days (if they ever existed) where selling directly to strangers will work… and it especially will not work on social media. You need to add value first, use ads to reach your target audiences, engage them with content that they want to see and earn the right to sell to them.
Nick McDonald is the founder of social media marketing agency www.likeablelab.com providing full social media content and LinkedIn/Instagram/Facebook advertising management for companies in NZ and across the globe specialising in getting real ROI from social media.
Nick will talk you through how they do this, starting with getting the right content, in front of the right people and building warm and engaged audiences who are far more likely to do business with you when asked.