Keynote: The End of Brand

Brands communicate "the intangible sum of a product's attributes" (David Ogilvy). In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the potential decline of the power of brand.

Where & When
Date
Thursday, November 15th
Time
9:35am - 10:10am
Category
Main Agenda
Stream
Main Auditorium, Level 4, WG403
Speakers
Entrepreneur, Speaker, Director
Claudia Batten