First Digital Masterclass: More Than Just A Number - The Customer Data Journey

Organisations are being overwhelmed by different and varied sources of data but whose making sense of it all to understand the customer. For Foodstuffs this has become increasingly complex as it has entered the world of online shopping and is reconciling shared data and customer experiences.

In this Masterclass; FIRST and Foodstuffs will discuss establishing the right foundation and will take you through their data journey of getting a single view of customer across digital assets to find out who they are, the insights uncovered and how to achieve relevancy at scale.

To book this session, please register for an ad:tech pass here

Where & When
Thursday, November 14th
2:45pm - 3:15pm
Main Agenda
Masterclass Series - Level 2, WA224A
Commercial Director
First Digital
Digital Analytics Manager