10:30 - 11:00
Masterclass Series - Level 2, WA224A
10:30am - 11:00am

Creative and media planning has always been in silos. However, with the availability of data, advancement in creative technology, it's important for marketers to understand how creatives and media should work hand in hand. In this masterclass, through best practices and case studies, we explore how combination of data, technology and creativity can help to drive innovation and performance in programmatic media.

To book this session, please register for an ad:tech pass here

Co-Founder and Executive Director
Adzymic

Creative and media planning has always been in silos. However, with the availability of data, advancement in creative technology, it's important for marketers to understand how creatives and media should work hand in hand. In this masterclass, through best practices and case studies, we explore how combination of data, technology and creativity can help to drive innovation and performance in programmatic media.

To book this session, please register for an ad:tech pass here

11:30 - 12:00
Masterclass Series - Level 2, WA224A
11:30am - 12:00pm

Human innovations are limited only by our imaginations. In todays interconnected digital world, data is everything. The lines between the digital and physical world are increasingly intertwined. Advancements in location-based technologies, Augmented Reality, and expectation around personalisation has altered the way that brands and advertisers go to market. Today we are seeing an increasing scope around the breadth and complexity as we have increasing amounts of data at our finger tips. Being in the right place at the right time, is key to the future of AdTech – advertisers and marketers alike need to start leveraging the power of Location intelligence by leveraging customer’s location data and serving them with hyper-targeted and hyper-relevant messages.

To book this session, please register for an ad:tech pass here

Channel Manager ANZ
Pitney Bowes
Consultant Location Intelligence
Pitney Bowes

Human innovations are limited only by our imaginations. In todays interconnected digital world, data is everything. The lines between the digital and physical world are increasingly intertwined. Advancements in location-based technologies, Augmented Reality, and expectation around personalisation has altered the way that brands and advertisers go to market. Today we are seeing an increasing scope around the breadth and complexity as we have increasing amounts of data at our finger tips. Being in the right place at the right time, is key to the future of AdTech – advertisers and marketers alike need to start leveraging the power of Location intelligence by leveraging customer’s location data and serving them with hyper-targeted and hyper-relevant messages.

To book this session, please register for an ad:tech pass here

12:30 - 1:00
Masterclass Series - Level 2, WA224A
12:30pm - 1:00pm

Can you get real return on investment from Facebook?  You absolutely can, but you need to provide great content that provides real value and never forget that you want real people to do business with you. Gone are the days (if they ever existed) where selling directly to strangers will work… and it especially will not work on social media. You need to add value first, use ads to reach your target audiences, engage them with content that they want to see and earn the right to sell to them.

Nick McDonald is the founder of social media marketing agency www.likeablelab.com providing full social media content and LinkedIn/Instagram/Facebook advertising management for companies in NZ and across the globe specialising in getting real ROI from social media.  

Nick will talk you through how they do this, starting with getting the right content, in front of the right people and building warm and engaged audiences who are far more likely to do business with you when asked.

To book this session, please register for an ad:tech pass here

Head Honcho
Likeable Lab

Can you get real return on investment from Facebook?  You absolutely can, but you need to provide great content that provides real value and never forget that you want real people to do business with you. Gone are the days (if they ever existed) where selling directly to strangers will work… and it especially will not work on social media. You need to add value first, use ads to reach your target audiences, engage them with content that they want to see and earn the right to sell to them.

Nick McDonald is the founder of social media marketing agency www.likeablelab.com providing full social media content and LinkedIn/Instagram/Facebook advertising management for companies in NZ and across the globe specialising in getting real ROI from social media.  

Nick will talk you through how they do this, starting with getting the right content, in front of the right people and building warm and engaged audiences who are far more likely to do business with you when asked.

To book this session, please register for an ad:tech pass here

2:45 - 3:15
Masterclass Series - Level 2, WA224A
2:45pm - 3:15pm

Organisations are being overwhelmed by different and varied sources of data but whose making sense of it all to understand the customer. For Foodstuffs this has become increasingly complex as it has entered the world of online shopping and is reconciling shared data and customer experiences.

In this Masterclass; FIRST and Foodstuffs will discuss establishing the right foundation and will take you through their data journey of getting a single view of customer across digital assets to find out who they are, the insights uncovered and how to achieve relevancy at scale.

To book this session, please register for an ad:tech pass here

Commercial Director
First Digital
Digital Analytics Manager
Foodstuff

Organisations are being overwhelmed by different and varied sources of data but whose making sense of it all to understand the customer. For Foodstuffs this has become increasingly complex as it has entered the world of online shopping and is reconciling shared data and customer experiences.

In this Masterclass; FIRST and Foodstuffs will discuss establishing the right foundation and will take you through their data journey of getting a single view of customer across digital assets to find out who they are, the insights uncovered and how to achieve relevancy at scale.

To book this session, please register for an ad:tech pass here

3:35 - 4:05
Masterclass Series - Level 2, WA224A
3:35pm - 4:05pm

The death of the cookie as we know it is upon us.

Soon the ability to measure, track and analyse how people are interacting with your digital assets is going to change.

Apple, Mozilla, Google and other industry leaders have plans (or have already started!) to remove or severely limit the usage of 3rd party cookies and user data within the next 18 months.

We are already seeing an impact on brands - you might find already that 7-10% of your mobile traffic has an influx of ‘New users’... You can thank Apple for that.

Being unable to clearly track which of your marketing dollars and efforts are working is obviously an issue. But all is not lost! We need to adapt and change, and to do so we need to start planning now - as it might be a bit more work than you think.

In this session Tim Pointer, CEO of Uprise Digital is going to cover off how brands can best plan for the future with specific examples for different industries and environments. We’ll look at the strategic changes all businesses should make and dare I say it, more effective way of measuring marketing impact.

For more info visit www.uprise.co.nz 

To book this session, please register for an ad:tech pass here

CEO
Uprise

The death of the cookie as we know it is upon us.

Soon the ability to measure, track and analyse how people are interacting with your digital assets is going to change.

Apple, Mozilla, Google and other industry leaders have plans (or have already started!) to remove or severely limit the usage of 3rd party cookies and user data within the next 18 months.

We are already seeing an impact on brands - you might find already that 7-10% of your mobile traffic has an influx of ‘New users’... You can thank Apple for that.

Being unable to clearly track which of your marketing dollars and efforts are working is obviously an issue. But all is not lost! We need to adapt and change, and to do so we need to start planning now - as it might be a bit more work than you think.

In this session Tim Pointer, CEO of Uprise Digital is going to cover off how brands can best plan for the future with specific examples for different industries and environments. We’ll look at the strategic changes all businesses should make and dare I say it, more effective way of measuring marketing impact.

For more info visit www.uprise.co.nz 

To book this session, please register for an ad:tech pass here