Registration
Registration
8:00am - 8:45am
08:45-09:00
Main Auditorium, Level 4, WG403
8:45am - 9:00am
Founder
Eat my lunch
09:00-09:35
Main Auditorium, Level 4, WG403
9:00am - 9:35am

Using the Center’s own data and analysis, Jeffrey Cole will take a deep look at disruption In the media business. How will the trillion dollar tech giants change media and entertainment? Will the current leaders (Disney, Universal and others] survive. Does Netflix change everything. Does the consumer win or lose?

Founder and Director
Center for the Digital Future

Using the Center’s own data and analysis, Jeffrey Cole will take a deep look at disruption In the media business. How will the trillion dollar tech giants change media and entertainment? Will the current leaders (Disney, Universal and others] survive. Does Netflix change everything. Does the consumer win or lose?

09:35-10:10
Main Auditorium, Level 4, WG403
9:35am - 10:10am

Brands communicate "the intangible sum of a product's attributes" (David Ogilvy). In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the potential decline of the power of brand.

Entrepreneur, Speaker, Director
Claudia Batten

Brands communicate "the intangible sum of a product's attributes" (David Ogilvy). In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the potential decline of the power of brand.

10:10 - 10:50
Break - Level 2 , Exhibition Floor
10:10am - 10:50am
ad:tech Streams
Stream 1 - ad:tech Uni - Level 1, WG126
10:50am - 4:00pm
Stream 2 - Best of Breed - Level 2, WA220
10:50am - 4:00pm
Stream 3 - Forward facing - Level 2, WA224B
10:50am - 4:00pm

 

 

 

 

 

 

10:50 - 11:20
Stream 1 - ad:tech Uni - Level 1, WG126
10:50am - 11:20am

The AUT panel brings together the following experts to outline the rising and pressing movements we are observing and the implications for marketers and how they can engage these ideas for their brand efforts:

  • Dr. Jessica Vredenburg, an expert in services marketing, will share her insights on “viral CSR” and how brands are using prosocial engagement as a clear marketing strategy to get in on the consumer conversation (i.e., Nike's stand on Colin Kaepernick, Domino's "Paving for Pizza" campaign to fix potholes in cash-strapped communities)
  • Dr. Sommer Kapitan, a consumer behaviour expert, discusses the rise of social currency and the exchange value of data, and how consumers are now seeking to be rewarded by marketers and brands for good behaviour (i.e., being a good uber rider, a good trademe user).
  • Duncan Shand, founder of YoungShand, explores current research on trends and rising issues that are pressing for agencies.
Senior Lecturer in Marketing
AUT
Managing Director
YoungShand

The AUT panel brings together the following experts to outline the rising and pressing movements we are observing and the implications for marketers and how they can engage these ideas for their brand efforts:

  • Dr. Jessica Vredenburg, an expert in services marketing, will share her insights on “viral CSR” and how brands are using prosocial engagement as a clear marketing strategy to get in on the consumer conversation (i.e., Nike's stand on Colin Kaepernick, Domino's "Paving for Pizza" campaign to fix potholes in cash-strapped communities)
  • Dr. Sommer Kapitan, a consumer behaviour expert, discusses the rise of social currency and the exchange value of data, and how consumers are now seeking to be rewarded by marketers and brands for good behaviour (i.e., being a good uber rider, a good trademe user).
  • Duncan Shand, founder of YoungShand, explores current research on trends and rising issues that are pressing for agencies.
Stream 2 - Best of Breed - Level 2, WA220
10:50am - 11:20am

Re- branding is not something that any organisation does (or should do) lightly. It’s usually a big investment, can create a significant internal distraction and carries a fair amount of external and internal risk. Bringing together two very different brands under one new mission, purpose and brand identity just multiplies those challenges. 

So, when you manage to execute your re-brand and see immediate, positive results…  well… it’s tempting to forget the painful bits…. And it’s even more tempting to feel like you’ve reached a destination when you’ve only just made it to the start line.

Transforming on this scale puts everything under the pressure test: your vision and strategy; your leaders; your organisation; your partnerships; and your combined capability to execute effectively. Absolutely everything was in play - a new company mission and values, a new brand architecture, a new visual identity and, of course, delivering an integrated external and internal launch campaign. 
And more important than all of that is what happens next. What happens once your re-brand is “done”? Are you maintaining a brand vs building it? Are you branding or marketing? What does “embedding” a brand really mean?

Coming in as the new Chief Marketing Officer and going straight into a re-brand provided a unique opportunity to experience, in a very direct and immediate way, what wasn’t broken but what wasn’t necessarily working. At the summit, I’ll share what new lessons we learned, what familiar issues reared their heads again and, of course, the good bits too!

Chief Marketing Officer
Mercury

Re- branding is not something that any organisation does (or should do) lightly. It’s usually a big investment, can create a significant internal distraction and carries a fair amount of external and internal risk. Bringing together two very different brands under one new mission, purpose and brand identity just multiplies those challenges. 

So, when you manage to execute your re-brand and see immediate, positive results…  well… it’s tempting to forget the painful bits…. And it’s even more tempting to feel like you’ve reached a destination when you’ve only just made it to the start line.

Transforming on this scale puts everything under the pressure test: your vision and strategy; your leaders; your organisation; your partnerships; and your combined capability to execute effectively. Absolutely everything was in play - a new company mission and values, a new brand architecture, a new visual identity and, of course, delivering an integrated external and internal launch campaign. 
And more important than all of that is what happens next. What happens once your re-brand is “done”? Are you maintaining a brand vs building it? Are you branding or marketing? What does “embedding” a brand really mean?

Coming in as the new Chief Marketing Officer and going straight into a re-brand provided a unique opportunity to experience, in a very direct and immediate way, what wasn’t broken but what wasn’t necessarily working. At the summit, I’ll share what new lessons we learned, what familiar issues reared their heads again and, of course, the good bits too!

Stream 3 - Forward facing - Level 2, WA224B
10:50am - 11:20am

From the Superbowl to a GPS tracking business. Reducing the costs of engaging participative marketing tools is the theme of the talk.

Managing Director, Chris Boyle will take you on a journey in which he addresses a need to get better use (and re-use) from digital assets. With the aid of a case study on VR that went above and beyond, Chris explores methods for getting great engagement at lower costs.

Director
Workhouse

From the Superbowl to a GPS tracking business. Reducing the costs of engaging participative marketing tools is the theme of the talk.

Managing Director, Chris Boyle will take you on a journey in which he addresses a need to get better use (and re-use) from digital assets. With the aid of a case study on VR that went above and beyond, Chris explores methods for getting great engagement at lower costs.

11:25-11:55
Stream 1 - ad:tech Uni - Level 1, WG126
11:25am - 11:55am

This session will be an inside look at how viral that has truly gone global has been created and the principles on how to do it. Dean will use examples of their own work that has ended up in YouTube’s top ten viral ads of the year and work that has taken Australia by storm. He is a multi-award winning creative and agency owner who constantly has to create work that clients expect will be very shareable.

CEO
Contagion

This session will be an inside look at how viral that has truly gone global has been created and the principles on how to do it. Dean will use examples of their own work that has ended up in YouTube’s top ten viral ads of the year and work that has taken Australia by storm. He is a multi-award winning creative and agency owner who constantly has to create work that clients expect will be very shareable.

Stream 2 - Best of Breed - Level 2, WA220
11:25am - 11:55am

Defining Marketing ROI with People-based Attribution  

Defining ROI and value from your marketing dollar have always been a focus for marketing professionals, but attributing the correct value to a channel, and the methodology used has been fraught with pitfalls. 

Datalicious uses Facebook data in multi-touch attribution studies to accurately map touchpoints in the path to conversion. 

Come and find out what the impact of using a people-based marketing attribution model delivers compared with a more traditional cookie-only-based approach. 

During a joint study with Facebook, we found that over half of all measured cross-device conversion journeys were influenced by a mobile touchpoint, and that people-based measurement more accurately associated touchpoints with people, reflecting the cross-device, cross-channel consumer journey.
 

General Manager - NZ
Datalicious

Defining Marketing ROI with People-based Attribution  

Defining ROI and value from your marketing dollar have always been a focus for marketing professionals, but attributing the correct value to a channel, and the methodology used has been fraught with pitfalls. 

Datalicious uses Facebook data in multi-touch attribution studies to accurately map touchpoints in the path to conversion. 

Come and find out what the impact of using a people-based marketing attribution model delivers compared with a more traditional cookie-only-based approach. 

During a joint study with Facebook, we found that over half of all measured cross-device conversion journeys were influenced by a mobile touchpoint, and that people-based measurement more accurately associated touchpoints with people, reflecting the cross-device, cross-channel consumer journey.
 

Stream 3 - Forward facing - Level 2, WA224B
11:25am - 11:55am

Machine learning is changing the way Publishers produce content and helping marketers achieve ROI online. But not all machine learning is designed to tackle the challenge of finding the right content to engage audience on the web. Find our how moving the entire tech stack to Deep Learning has changed the game for Taboola Publishers and Advertisers

About Taboola: Taboola discovery network reaches 1.4 Billion unique monthly users and powers audience Discovery on 16,000 publisher sites including MSN, Bloomberg, CNN Money, Fox Sports, Daily Mail the Independent. While search enables users to find what they are looking for when they are looking for it, Taboola technology tackles the challenge of helping audience on the open web discover things they may like but didn't actually know about
 

Regional Director, Japan, Southeast Asia and ANZ
Taboola

Machine learning is changing the way Publishers produce content and helping marketers achieve ROI online. But not all machine learning is designed to tackle the challenge of finding the right content to engage audience on the web. Find our how moving the entire tech stack to Deep Learning has changed the game for Taboola Publishers and Advertisers

About Taboola: Taboola discovery network reaches 1.4 Billion unique monthly users and powers audience Discovery on 16,000 publisher sites including MSN, Bloomberg, CNN Money, Fox Sports, Daily Mail the Independent. While search enables users to find what they are looking for when they are looking for it, Taboola technology tackles the challenge of helping audience on the open web discover things they may like but didn't actually know about
 

12:00-1:15
Break - Level 2 , Exhibition Floor
12:00pm - 1:15pm
1:15 - 1:50
Main Auditorium, Level 4, WG403
1:15pm - 1:50pm

We are at an important inflection point in computing, and it’s clear that technology can be a positive force and improve the quality of life for New Zealanders and billions of people around the world. The impact of technology and the role it will play in our lives & businesses is vast. Join Caroline Rainsford, Country Director for Google New Zealand, on how A.I. is fuelling our lives today and impacting our future in a positive way.

Country Director
Google

We are at an important inflection point in computing, and it’s clear that technology can be a positive force and improve the quality of life for New Zealanders and billions of people around the world. The impact of technology and the role it will play in our lives & businesses is vast. Join Caroline Rainsford, Country Director for Google New Zealand, on how A.I. is fuelling our lives today and impacting our future in a positive way.

1:50 - 2:25
Main Auditorium, Level 4, WG403
1:50pm - 2:25pm

Through a series of personal anecdotes and professional case studies, Chris Denson’s session will explore the principles of what happens when disparagingly different worlds combine to build awe-inspiring futures for brands and businesses. 

Founder
Crush Industries

Through a series of personal anecdotes and professional case studies, Chris Denson’s session will explore the principles of what happens when disparagingly different worlds combine to build awe-inspiring futures for brands and businesses. 

2:25 - 3:00
Break - Level 2 , Exhibition Floor
2:25pm - 3:00pm
3:00 - 3:30
Stream 1 - ad:tech Uni - Level 1, WG126
3:00pm - 3:30pm

Building customer loyalty with a retention marketing programme

As part of your wider customer lifecycle marketing activity, retention marketing focuses specifically on those customers who have already converted and how you can get them to stay. It can, however, be difficult to implement effectively requiring more diverse and large customer data sets, as well as more sophisticated technology – like marketing automation.

So how can marketing automation technology aid retention? Join Nathalie Morris, CEO of Qrious, to learn how.

She will explain how it helps strengthen the relationship through:

  • Personalisation and smarter targeting of relevant content
  • Creating a seamless end-to-end experience
  • Improved customer service

As well as enabling you to

  • Create multi-touch marketing programmes to help increase engagement
  • Develop automated programmes and streamline the ‘customer journey’
  • Use behavioural data to identify those who are more loyal or engaged, and better understand the ideal customer.

An effective retention marketing programme will help you build trust and loyalty, as well as improve ROI through increasing customer lifetime value.

If you’re interested in learning how you can use marketing automation technology to improve retention, register today.

CEO
QRIOUS

Building customer loyalty with a retention marketing programme

As part of your wider customer lifecycle marketing activity, retention marketing focuses specifically on those customers who have already converted and how you can get them to stay. It can, however, be difficult to implement effectively requiring more diverse and large customer data sets, as well as more sophisticated technology – like marketing automation.

So how can marketing automation technology aid retention? Join Nathalie Morris, CEO of Qrious, to learn how.

She will explain how it helps strengthen the relationship through:

  • Personalisation and smarter targeting of relevant content
  • Creating a seamless end-to-end experience
  • Improved customer service

As well as enabling you to

  • Create multi-touch marketing programmes to help increase engagement
  • Develop automated programmes and streamline the ‘customer journey’
  • Use behavioural data to identify those who are more loyal or engaged, and better understand the ideal customer.

An effective retention marketing programme will help you build trust and loyalty, as well as improve ROI through increasing customer lifetime value.

If you’re interested in learning how you can use marketing automation technology to improve retention, register today.

Stream 2 - Best of Breed - Level 2, WA220
3:00pm - 3:30pm

Companies are coming to the realisation that Marketing Automation isn’t necessarily about Marketing or campaigns but about Automating experiences throughout every customer touchpoint across their business. We will share with you the changes happening in leading organisations who are getting the most out of Marketing Automation including: re-developing Marketing roles and structures, integration, alignment and process changes required of other departments and the need for Marketing teams to be recognized by their executive team to own the customer in order to get Automation delivering the value it can achieve beyond just email!

Exec member/Head of Marketing Automation & Customer Intelligence Practice
Davanti
Head of Customer Lifecycle Marketing
The Warehouse Group

Companies are coming to the realisation that Marketing Automation isn’t necessarily about Marketing or campaigns but about Automating experiences throughout every customer touchpoint across their business. We will share with you the changes happening in leading organisations who are getting the most out of Marketing Automation including: re-developing Marketing roles and structures, integration, alignment and process changes required of other departments and the need for Marketing teams to be recognized by their executive team to own the customer in order to get Automation delivering the value it can achieve beyond just email!

Stream 3 - Forward facing - Level 2, WA224B
3:00pm - 3:30pm

In this session, Brenton will challenge your thinking on traditional marketing paradigms. Be it B2B, B2C or B2B2C, Brenton thinks in terms of  H2H – Human 2 Human. Brenton will explore the very real power of high energy growth that Ambassadorship and Advocacy creates.

In our hyperconnected world, and in this most turbulent of times, Brenton will share case studies of how companies that take an H2H approach build exponential value in their business and allow the consumers do the marketing for them.
 

Director
Half Time Orange

In this session, Brenton will challenge your thinking on traditional marketing paradigms. Be it B2B, B2C or B2B2C, Brenton thinks in terms of  H2H – Human 2 Human. Brenton will explore the very real power of high energy growth that Ambassadorship and Advocacy creates.

In our hyperconnected world, and in this most turbulent of times, Brenton will share case studies of how companies that take an H2H approach build exponential value in their business and allow the consumers do the marketing for them.
 

3:35 - 4:05
Stream 1 - ad:tech Uni - Level 1, WG126
3:35pm - 4:05pm

Blockchain is supposed to help create better experiences by making data and transactions more transparent, removing waste in the value chain and promoting distributed ownership; but what does that really mean for your customers and your relationship with them?

Justin Tomlinson, Director at Delivery Craft debates the issues with New Zealand’s leading technologists, Danu Abeysuriya, CTO and Founder of Rush Digital; Peter McCallum, CEO at Causality Ltd.; Gavin Becker Head of Innovation & Ventures at ColensoBBDO NZ; and Shaan Bhattacharya, Chief Strategist at Sylo and how blockchain technology could change the nature of the relationship between marketers, brands and their customers.

Chief Technical Officer
Rush Digital
CEO
Causality Ltd
Director
Delivery Craft
Head of Innovation & Ventures
Colenso BBDO
Chief Strategist
Sylo

Blockchain is supposed to help create better experiences by making data and transactions more transparent, removing waste in the value chain and promoting distributed ownership; but what does that really mean for your customers and your relationship with them?

Justin Tomlinson, Director at Delivery Craft debates the issues with New Zealand’s leading technologists, Danu Abeysuriya, CTO and Founder of Rush Digital; Peter McCallum, CEO at Causality Ltd.; Gavin Becker Head of Innovation & Ventures at ColensoBBDO NZ; and Shaan Bhattacharya, Chief Strategist at Sylo and how blockchain technology could change the nature of the relationship between marketers, brands and their customers.

Stream 2 - Best of Breed - Level 2, WA220
3:35pm - 4:05pm

We’ve had a bit of feedback over the years…

“It all sounds great but how do you actually make it a reality?”

“What about a real-life case study”

“Bring a client with you so we know it’s not all bullshit”

And we listened…

CEO of Uprise digital Tim Pointer will be joining forces with Vince Warnock from Cigna Life Insurance, a brand that Uprise have been working with for over five years.

Learn how they have created a unique model to chase every digital opportunity and the test and learn frame work they use for rapid learning and insights.

They’ll talk about their journey, how they have formed a relationship of trust and built a testing culture inside of Cigna.

Managing Director
Uprise
Digital Marketing Manager
Cigna

We’ve had a bit of feedback over the years…

“It all sounds great but how do you actually make it a reality?”

“What about a real-life case study”

“Bring a client with you so we know it’s not all bullshit”

And we listened…

CEO of Uprise digital Tim Pointer will be joining forces with Vince Warnock from Cigna Life Insurance, a brand that Uprise have been working with for over five years.

Learn how they have created a unique model to chase every digital opportunity and the test and learn frame work they use for rapid learning and insights.

They’ll talk about their journey, how they have formed a relationship of trust and built a testing culture inside of Cigna.

Stream 3 - Forward facing - Level 2, WA224B
3:35pm - 4:05pm

During this session discover more detail on how we as marketers can take advantage of artificial intelligence

We will give a general market overview of the key players, their current offering and more details on the type of services that are currently available in market, a practical approach. This will cover specifically 2 areas - Virtual Sales Agents and Virtual Customer Service Agents

Then we raise our sights a little and look at where AI could take us in the short future, with showcases from the key players

Managing Director
Nitrobots

During this session discover more detail on how we as marketers can take advantage of artificial intelligence

We will give a general market overview of the key players, their current offering and more details on the type of services that are currently available in market, a practical approach. This will cover specifically 2 areas - Virtual Sales Agents and Virtual Customer Service Agents

Then we raise our sights a little and look at where AI could take us in the short future, with showcases from the key players

4:15 - 4:50
Main Auditorium, Level 4, WG403
4:15pm - 4:50pm

Consumers are products of culture, and their attitudes, ideas and opinions are shaped by their environments. As marketers, it’s vital that we understand these behaviours. But breaking behaviour down into data is no easy task. It’s not an exact science.

At least, it didn’t use to be. Fortunately, new tools can help us quantify culture and understand why a media strategy that works in one market won’t work in the nation next door. The most recent of these is Unruly's Cultural Connections study, which collects data from more than 60,000 consumers in 63 markets to understand why they think, feel and behave differently.

In this session, Unruly’s Ian Forrester reveals the cultural forces that influence consumers around the world, and explains why certain video creative might fly in some markets but flop in others.

Global SVP, Insight and Solutions
Unruly

Consumers are products of culture, and their attitudes, ideas and opinions are shaped by their environments. As marketers, it’s vital that we understand these behaviours. But breaking behaviour down into data is no easy task. It’s not an exact science.

At least, it didn’t use to be. Fortunately, new tools can help us quantify culture and understand why a media strategy that works in one market won’t work in the nation next door. The most recent of these is Unruly's Cultural Connections study, which collects data from more than 60,000 consumers in 63 markets to understand why they think, feel and behave differently.

In this session, Unruly’s Ian Forrester reveals the cultural forces that influence consumers around the world, and explains why certain video creative might fly in some markets but flop in others.

4:50 - 5:00
Main Auditorium, Level 4, WG403
4:50pm - 5:00pm
Managing Director
ad-tech
Evening
Main Auditorium, Level 4, WG403
5:00pm - 7:00pm