Registration
Registration
8:00am - 8:45am
08:45-09:00
Main Auditorium, Level 4, WG403
8:45am - 9:00am
MC
Yvonne Adele Productions
09:00-09:35
Main Auditorium, Level 4, WG403
9:00am - 9:35am

Using some of the Center for the Digital Future's (CDF) latest work, we will look at industries that face disruption without any warning (the music business) and those that have time to prepare (taxis, banks and yet do little or nothing. What can we learned from the big four: Amazon, Apple, Facebook and Google: where did they come from, how did they get so big so fast, will they all survive and when they are faced with disruption will they be prepared.

Founder and Director
Center for the Digital Future

Using some of the Center for the Digital Future's (CDF) latest work, we will look at industries that face disruption without any warning (the music business) and those that have time to prepare (taxis, banks and yet do little or nothing. What can we learned from the big four: Amazon, Apple, Facebook and Google: where did they come from, how did they get so big so fast, will they all survive and when they are faced with disruption will they be prepared.

09:35-10:10
Main Auditorium, Level 4, WG403
9:35am - 10:10am

Brands communicate "the intangible sum of a product's attributes" (David Ogilvy). In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the potential decline of the power of brand.

Entrepreneur, Speaker, Director
Claudia Batten

Brands communicate "the intangible sum of a product's attributes" (David Ogilvy). In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the potential decline of the power of brand.

10:10 - 10:50
Break - Level 2 , Exhibition Floor
10:10am - 10:50am
ad:tech Streams
Stream 1 - ad:tech Uni - Level 1, WG126
10:50am - 4:00pm

To be confirmed

To be confirmed

Stream 2 - Best of Breed - Level 2, WA220
10:50am - 4:00pm
Stream 3 - Forward facing - Level 2, WA224B
10:50am - 4:00pm

To be confirmed

To be confirmed

10:50 - 11:20
Stream 1 - ad:tech Uni - Level 1, WG126
10:50am - 11:20am

The AUT panel brings together the following experts to outline the rising and pressing movements we are observing and the implications for marketers and how they can engage these ideas for their brand efforts:

  • Dr. Jessica Vredenburg, an expert in services marketing, will share her insights on “viral CSR” and how brands are using prosocial engagement as a clear marketing strategy to get in on the consumer conversation (i.e., Nike's stand on Colin Kaepernick, Domino's "Paving for Pizza" campaign to fix potholes in cash-strapped communities)
  • Dr. Sommer Kapitan, a consumer behaviour expert, discusses the rise of social currency and the exchange value of data, and how consumers are now seeking to be rewarded by marketers and brands for good behaviour (i.e., being a good uber rider, a good trademe user).
  • Duncan Shand, founder of YoungShand, explores current research on trends and rising issues that are pressing for agencies.
Senior Lecturer in Marketing
AUT
Managing Director
YoungShand

The AUT panel brings together the following experts to outline the rising and pressing movements we are observing and the implications for marketers and how they can engage these ideas for their brand efforts:

  • Dr. Jessica Vredenburg, an expert in services marketing, will share her insights on “viral CSR” and how brands are using prosocial engagement as a clear marketing strategy to get in on the consumer conversation (i.e., Nike's stand on Colin Kaepernick, Domino's "Paving for Pizza" campaign to fix potholes in cash-strapped communities)
  • Dr. Sommer Kapitan, a consumer behaviour expert, discusses the rise of social currency and the exchange value of data, and how consumers are now seeking to be rewarded by marketers and brands for good behaviour (i.e., being a good uber rider, a good trademe user).
  • Duncan Shand, founder of YoungShand, explores current research on trends and rising issues that are pressing for agencies.
Stream 2 - Best of Breed - Level 2, WA220
10:50am - 11:20am

Re- branding is not something that any organisation does (or should do) lightly. It’s usually a big investment, can create a significant internal distraction and carries a fair amount of external and internal risk. Bringing together two very different brands under one new mission, purpose and brand identity just multiplies those challenges. 

So, when you manage to execute your re-brand and see immediate, positive results…  well… it’s tempting to forget the painful bits…. And it’s even more tempting to feel like you’ve reached a destination when you’ve only just made it to the start line.

Transforming on this scale puts everything under the pressure test: your vision and strategy; your leaders; your organisation; your partnerships; and your combined capability to execute effectively. Absolutely everything was in play - a new company mission and values, a new brand architecture, a new visual identity and, of course, delivering an integrated external and internal launch campaign. 
And more important than all of that is what happens next. What happens once your re-brand is “done”? Are you maintaining a brand vs building it? Are you branding or marketing? What does “embedding” a brand really mean?

Coming in as the new Chief Marketing Officer and going straight into a re-brand provided a unique opportunity to experience, in a very direct and immediate way, what wasn’t broken but what wasn’t necessarily working. At the summit, I’ll share what new lessons we learned, what familiar issues reared their heads again and, of course, the good bits too!

Chief Marketing Officer
Mercury

Re- branding is not something that any organisation does (or should do) lightly. It’s usually a big investment, can create a significant internal distraction and carries a fair amount of external and internal risk. Bringing together two very different brands under one new mission, purpose and brand identity just multiplies those challenges. 

So, when you manage to execute your re-brand and see immediate, positive results…  well… it’s tempting to forget the painful bits…. And it’s even more tempting to feel like you’ve reached a destination when you’ve only just made it to the start line.

Transforming on this scale puts everything under the pressure test: your vision and strategy; your leaders; your organisation; your partnerships; and your combined capability to execute effectively. Absolutely everything was in play - a new company mission and values, a new brand architecture, a new visual identity and, of course, delivering an integrated external and internal launch campaign. 
And more important than all of that is what happens next. What happens once your re-brand is “done”? Are you maintaining a brand vs building it? Are you branding or marketing? What does “embedding” a brand really mean?

Coming in as the new Chief Marketing Officer and going straight into a re-brand provided a unique opportunity to experience, in a very direct and immediate way, what wasn’t broken but what wasn’t necessarily working. At the summit, I’ll share what new lessons we learned, what familiar issues reared their heads again and, of course, the good bits too!

Stream 3 - Forward facing - Level 2, WA224B
10:50am - 11:20am
Director
Workhouse
Director
Workhouse
11:25-11:55
Stream 1 - ad:tech Uni - Level 1, WG126
11:25am - 11:55am
Stream 2 - Best of Breed - Level 2, WA220
11:25am - 11:55am

Defining Marketing ROI with People-based Attribution  

Defining ROI and value from your marketing dollar have always been a focus for marketing professionals, but attributing the correct value to a channel, and the methodology used has been fraught with pitfalls. 

Datalicious uses Facebook data in multi-touch attribution studies to accurately map touchpoints in the path to conversion. 

Come and find out what the impact of using a people-based marketing attribution model delivers compared with a more traditional cookie-only-based approach. 

During a joint study with Facebook, we found that over half of all measured cross-device conversion journeys were influenced by a mobile touchpoint, and that people-based measurement more accurately associated touchpoints with people, reflecting the cross-device, cross-channel consumer journey.

We will be talking with Conrad Heaven from Samsung about the recent study he has undertaken with Datalicious and the insights that Samsung discovered.  
 

General Manager - NZ
Datalicious
Head of Corporate Marketing
Samsung

Defining Marketing ROI with People-based Attribution  

Defining ROI and value from your marketing dollar have always been a focus for marketing professionals, but attributing the correct value to a channel, and the methodology used has been fraught with pitfalls. 

Datalicious uses Facebook data in multi-touch attribution studies to accurately map touchpoints in the path to conversion. 

Come and find out what the impact of using a people-based marketing attribution model delivers compared with a more traditional cookie-only-based approach. 

During a joint study with Facebook, we found that over half of all measured cross-device conversion journeys were influenced by a mobile touchpoint, and that people-based measurement more accurately associated touchpoints with people, reflecting the cross-device, cross-channel consumer journey.

We will be talking with Conrad Heaven from Samsung about the recent study he has undertaken with Datalicious and the insights that Samsung discovered.  
 

Stream 3 - Forward facing - Level 2, WA224B
11:25am - 11:55am
12:00-1:15
Break - Level 2 , Exhibition Floor
12:00pm - 1:15pm
1:15 - 1:50
Main Auditorium, Level 4, WG403
1:15pm - 1:50pm

We are at an important inflection point in computing, and it’s clear that technology can be a positive force and improve the quality of life for New Zealanders and billions of people around the world. The impact of technology and the role it will play in our lives & businesses is vast. Join Caroline Rainsford, Country Director for Google New Zealand, on how A.I. is fuelling our lives today and impacting our future in a positive way.

Country Director
Google

We are at an important inflection point in computing, and it’s clear that technology can be a positive force and improve the quality of life for New Zealanders and billions of people around the world. The impact of technology and the role it will play in our lives & businesses is vast. Join Caroline Rainsford, Country Director for Google New Zealand, on how A.I. is fuelling our lives today and impacting our future in a positive way.

1:50 - 2:25
Main Auditorium, Level 4, WG403
1:50pm - 2:25pm

Through a series of personal anecdotes and professional case studies, Chris Denson’s session will explore the principles of what happens when disparagingly different worlds combine to build awe-inspiring futures for brands and businesses. 

Founder
Crush Industries

Through a series of personal anecdotes and professional case studies, Chris Denson’s session will explore the principles of what happens when disparagingly different worlds combine to build awe-inspiring futures for brands and businesses. 

2:25 - 3:00
Break - Level 2 , Exhibition Floor
2:25pm - 3:00pm
3:00 - 3:30
Stream 1 - ad:tech Uni - Level 1, WG126
3:00pm - 3:30pm
Stream 2 - Best of Breed - Level 2, WA220
3:00pm - 3:30pm
Stream 3 - Forward facing - Level 2, WA224B
3:00pm - 3:30pm
3:35 - 4:05
Stream 1 - ad:tech Uni - Level 1, WG126
3:35pm - 4:05pm

Blockchain is supposed to help create better experiences by making data and transactions more transparent, removing waste in the value chain and promoting distributed ownership; but what does that really mean for your customers and your relationship with them?

Justin Tomlinson, Director at Delivery Craft debates the issues with New Zealand’s leading technologists, Danu Abeysuriya, CTO and Founder of Rush Digital; Peter McCallum, CEO at Causality Ltd.; Gavin Becker Head of Innovation & Ventures at ColensoBBDO NZ; and Jordan Maddison at Centrality and how blockchain technology could change the nature of the relationship between marketers, brands and their customers.

Chief Technical Officer
Rush Digital
CEO
Causality Ltd
Director
Delivery Craft
Head of Innovation & Ventures
Colenso BBDO
Shaan Bhattacharya
Sylo

Blockchain is supposed to help create better experiences by making data and transactions more transparent, removing waste in the value chain and promoting distributed ownership; but what does that really mean for your customers and your relationship with them?

Justin Tomlinson, Director at Delivery Craft debates the issues with New Zealand’s leading technologists, Danu Abeysuriya, CTO and Founder of Rush Digital; Peter McCallum, CEO at Causality Ltd.; Gavin Becker Head of Innovation & Ventures at ColensoBBDO NZ; and Jordan Maddison at Centrality and how blockchain technology could change the nature of the relationship between marketers, brands and their customers.

Stream 2 - Best of Breed - Level 2, WA220
3:35pm - 4:05pm

We’ve had a bit of feedback over the years…

“It all sounds great but how do you actually make it a reality?”

“What about a real-life case study”

“Bring a client with you so we know it’s not all bullshit”

 

And we listened…

 

CEO of Uprise digital Tim Pointer will be joining forces with Vince Warnock from Cigna Life Insurance, a brand that Uprise have been working with for over five years.

 

Learn how they have created a unique model to chase every digital opportunity and the test and learn frame work they use for rapid learning and insights.

 

They’ll talk about their journey, how they have formed a relationship of trust and built a testing culture inside of Cigna.

Managing Director
Uprise
Digital Marketing Manager
Cigna

We’ve had a bit of feedback over the years…

“It all sounds great but how do you actually make it a reality?”

“What about a real-life case study”

“Bring a client with you so we know it’s not all bullshit”

 

And we listened…

 

CEO of Uprise digital Tim Pointer will be joining forces with Vince Warnock from Cigna Life Insurance, a brand that Uprise have been working with for over five years.

 

Learn how they have created a unique model to chase every digital opportunity and the test and learn frame work they use for rapid learning and insights.

 

They’ll talk about their journey, how they have formed a relationship of trust and built a testing culture inside of Cigna.

Stream 3 - Forward facing - Level 2, WA224B
3:35pm - 4:05pm

During this session discover more detail on how we as marketers can take advantage of artificial intelligence

We will give a general market overview of the key players, their current offering and more details on the type of services that are currently available in market, a practical approach. This will cover specifically 2 areas - Virtual Sales Agents and Virtual Customer Service Agents

Then we raise our sights a little and look at where AI could take us in the short future, with showcases from the key players

Managing Director
Nitrobots

During this session discover more detail on how we as marketers can take advantage of artificial intelligence

We will give a general market overview of the key players, their current offering and more details on the type of services that are currently available in market, a practical approach. This will cover specifically 2 areas - Virtual Sales Agents and Virtual Customer Service Agents

Then we raise our sights a little and look at where AI could take us in the short future, with showcases from the key players

4:15 - 4:50
Main Auditorium, Level 4, WG403
4:15pm - 4:50pm

Consumers are products of culture, and their attitudes, ideas and opinions are shaped by their environments. As marketers, it’s vital that we understand these behaviours. But breaking behaviour down into data is no easy task. It’s not an exact science.

At least, it didn’t use to be. Fortunately, new tools can help us quantify culture and understand why a media strategy that works in one market won’t work in the nation next door. The most recent of these is Unruly's Cultural Connections study, which collects data from more than 60,000 consumers in 63 markets to understand why they think, feel and behave differently.

In this session, Unruly’s Ian Forrester reveals the cultural forces that influence consumers around the world, and explains why certain video creative might fly in some markets but flop in others.

Global SVP, Insight and Solutions
Unruly

Consumers are products of culture, and their attitudes, ideas and opinions are shaped by their environments. As marketers, it’s vital that we understand these behaviours. But breaking behaviour down into data is no easy task. It’s not an exact science.

At least, it didn’t use to be. Fortunately, new tools can help us quantify culture and understand why a media strategy that works in one market won’t work in the nation next door. The most recent of these is Unruly's Cultural Connections study, which collects data from more than 60,000 consumers in 63 markets to understand why they think, feel and behave differently.

In this session, Unruly’s Ian Forrester reveals the cultural forces that influence consumers around the world, and explains why certain video creative might fly in some markets but flop in others.

4:50 - 5:00
Main Auditorium, Level 4, WG403
4:50pm - 5:00pm
Evening
Main Auditorium, Level 4, WG403
5:00pm - 7:00pm