Paul McCrory leads the team at Facebook responsible for helping advertisers and agencies maximise their use of Facebook as a core marketing platform.
His work involves providing customers with tools that enable them to measure and monitor their use of Facebook to achieve business objectives. Paul has a focus on enabling clients to scale performance marketing and achieve brand marketing objectives by partnering with Facebook.
Before joining Facebook, Paul led Experian’s Digital division in Australia. His previous experience has provided him with key skills in data, analytics and technology across the Financial Services, Travel and Retail industries.