After graduating from Cambridge University with a degree in Latin and Ancient Greek, Murray began his professional life as secondary school teacher in Nottingham, UK teaching 12- 18 year old boys.
After changing tracks and working as a strategist at Publicis in London, in 2004 he moved to New Zealand. Two months later he began a role at Saatchi & Saatchi as a senior strategist, earning promotion to Director of Strategy in 2007.
He took on further roles both as General Manager on the agency’s biggest account and in 2010 he resumed his role as Director of Strategy partnering with Nicky Bell, the incoming CEO, to turn around the agency’s performance working with Air New Zealand, ASB and Toyota among others.
In 2016 he moved to FCB NZ to lead the development of their integrated strategy team for three years, which involved applying behavioural economics and advertising for positive behaviour change. In March 2019 he took up his present role as Managing Director at BC&F Dentsu an integrated creative agency.
A firm believer that there’s a lot more to human centered marketing than just giving people what they say they want, Murray is fascinated by the genuine tensions this field throws up for marketers. Beyond the inevitable fascination with executing more relevant campaigns, human centred marketing raises hard questions about our use of social media platforms, content and data privacy. The key question being: what aspect of our humanity are we marketing to?