Ian’s inquisitive nature, mixed with his communication skills means you can always rely on him to spot the interesting stories that are hidden in data. In a career that started brand side, with positions at L’Oreal, Nestlé and Tate & Lyle, Ian honed his insight and planning skills, which led to his role as Senior Business Insight & Planning Manager, at Sony Pictures.
In 2012, Ian joined Unruly, where as Global SVP Insights & Solutions, he oversees a team that helps brands create the best videos for their target audiences.
Ian’s hunger for constant learning and innovation led him to deliver several game-changing products for Unruly, such as a powerful cultural analysis tool with MediaCom and Hofstede Insights. This world-first tool, part of the UnrulyEQ offering, helps advertisers understand how ad content translates across borders and has huge implications for global brands launching ads in different territories.
Ian’s mantra is that “emotion drives action”, and he’s never happier than when helping brands understand how to unlock the emotional potential of their ad content.
Ian’s expertise is in high demand and has been featured by BBC World, Sky News, Warc Admap, MRS Impact and MediaCom Blink. He has also been a judge for the WARC Media Awards.
Outside of the world of insights and advertising, Ian’s other love is pugs. It’s a constant source of frustration that there aren’t more pugs in advertising. He lives in London with his faithful pug Lola, who he describes as “the embodiment of everything that's good about the world - kindness, affection, silliness and love!”