Dean graduated from The London School of Economics with a background in Sociology and Anthropology. He’s been in the communications industry for 25 years leading some of the world’s top advertising agencies, working on campaigns that have won Grand prix at Cannes and perhaps the world’s first UGC campaign that took gold at Cannes for effectiveness and creative.
Dean came to New Zealand in 2004 as Managing Director of Saatchi & Saatchi. In 2008 he moved to being CEO of Saatchi’s running Singapore & Malaysia. The lure of NZ proved too strong and with his wife Bridget Taylor they started Contagion in 2010 with the foundation Client Tourism New Zealand.
Contagion was founded in digital & social whilst also a full service integrated brand and media agency. Contagion also happen to be a family business that believes New Zealand business can make the world a better place. Work for clients include Tourism New Zealand, Southern Cross Healthcare, Restaurant Brands, Fonterra, DB Breweries, LG Electronics, Energy Online, AUT, Durex, Chorus, Paper Plus, Ziera & Instant Finance.