Brent is recognised as a global creative leader and has delivered integrated marketing campaigns for some of the world’s most iconic brands. He brings to the table significant customer and market insights, impressive campaign credentials and extensive experience in fostering creativity in organisations
Most recently he was the CEO of Saatchi and Saatchi’s global headquarters in New York from 2013 to 2016. Prior to this, he was worldwide managing director from 2011 to 2013. His resume also includes creative, brand and content roles with BBDO in the US and New Zealand.
Smart started his new position with IAG in February within IAG’s Customer Labs division, which covers customer experience strategy, digital delivery, data, product, pricing and marketing innovation and new business incubation.