Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
It’s all very well having a ‘human lens’ across your marketing ad advertising endeavours, but what does that actually mean in practicality across the full ecosystem? And how does one implement this as part of an overarching marketing strategy?
Join Yellow, Kargo, Omnicom Media Group and BC&F Dentsu as we explore this very notion with practical implementation tips and some provocative discussion. In order to truly step change, it’s imperative to understand this from agency, publisher, brand perspectives.
We’ll cover how to:
• Put humans (your customers) first
• Increase your brand’s authenticity by being genuine
• Optimize your customer engagement
• Empower customers to be long term advocates
It’s all very well having a ‘human lens’ across your marketing ad advertising endeavours, but what does that actually mean in practicality across the full ecosystem? And how does one implement this as part of an overarching marketing strategy?
Join Yellow, Kargo, Omnicom Media Group and BC&F Dentsu as we explore this very notion with practical implementation tips and some provocative discussion. In order to truly step change, it’s imperative to understand this from agency, publisher, brand perspectives.
We’ll cover how to:
• Put humans (your customers) first
• Increase your brand’s authenticity by being genuine
• Optimize your customer engagement
• Empower customers to be long term advocates
