Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future.
Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future.
Six years ago Faris and Rosie formed the nomadic creative consultancy Genius Steals by dismantling assumptions about what an agency is. Since then, they have worked with companies across disciplines and geographies around the world, giving them unique insight into the trends and forces impacting consumers and brands. You’ll hear provocations from them on creativity in the communications world and learn how they define a middle way forward -- based on the way they believe companies should behave in response to client needs and what clients are willing to pay for.
Six years ago Faris and Rosie formed the nomadic creative consultancy Genius Steals by dismantling assumptions about what an agency is. Since then, they have worked with companies across disciplines and geographies around the world, giving them unique insight into the trends and forces impacting consumers and brands. You’ll hear provocations from them on creativity in the communications world and learn how they define a middle way forward -- based on the way they believe companies should behave in response to client needs and what clients are willing to pay for.
Human connection is the ultimate goal for brands. We want consumers to intimately interact with the products and services we are marketing and truly care. When asking about a brand strategy, a new digital project or new campaign ask not what will it say or do? Ask how will it make people feel.
Bridget Taylor is Founder of Contagion and New Zealand’s only female Maori Executive Creative Director. She Continues to be at the top of her game by producing great campaigns for clients such as Tourism New Zealand and the latest All Blacks work.
Today she will take us through a world first Tourism New Zealand ‘Korero and Kai’. This ground breaking work allows people from all over the globe to dine and interact with New Zealand culture in real time before they even get here.
Tourism New Zealand say you arrive as a visitor and leave as Whanau – this project lives that.
Human connection is the ultimate goal for brands. We want consumers to intimately interact with the products and services we are marketing and truly care. When asking about a brand strategy, a new digital project or new campaign ask not what will it say or do? Ask how will it make people feel.
Bridget Taylor is Founder of Contagion and New Zealand’s only female Maori Executive Creative Director. She Continues to be at the top of her game by producing great campaigns for clients such as Tourism New Zealand and the latest All Blacks work.
Today she will take us through a world first Tourism New Zealand ‘Korero and Kai’. This ground breaking work allows people from all over the globe to dine and interact with New Zealand culture in real time before they even get here.
Tourism New Zealand say you arrive as a visitor and leave as Whanau – this project lives that.
Brands all over the world are constantly saying they care; they care about their customers, their products and their industry but what about their people? When Contact decided to re-brand, we looked to our people for inspiration, we knew that without their belief, support and passion our new brand would never get across the line.
So we began a revolution to shift the culture and fill the business with human kindness, curiosity, progressiveness and pointed focus. We stopped, we looked and we listened to what our people wanted us to be and how they thought we should behave.
Then, together, each and every one of us took the challenge to change our business. We took the direction from our people, we put our energy where it mattered and built the human energy company.
Brands all over the world are constantly saying they care; they care about their customers, their products and their industry but what about their people? When Contact decided to re-brand, we looked to our people for inspiration, we knew that without their belief, support and passion our new brand would never get across the line.
So we began a revolution to shift the culture and fill the business with human kindness, curiosity, progressiveness and pointed focus. We stopped, we looked and we listened to what our people wanted us to be and how they thought we should behave.
Then, together, each and every one of us took the challenge to change our business. We took the direction from our people, we put our energy where it mattered and built the human energy company.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Humans are emotional creatures and story-telling is our oldest form of communication.
The human element still has a very pivotal role but technology has immensely impacted how we communicate and create our stories.
It might not be at the touch of a button but Kym will look at how technology impacts the creation of content today… and gaze in the future as she consider just how much further can we advance.
Humans are emotional creatures and story-telling is our oldest form of communication.
The human element still has a very pivotal role but technology has immensely impacted how we communicate and create our stories.
It might not be at the touch of a button but Kym will look at how technology impacts the creation of content today… and gaze in the future as she consider just how much further can we advance.
What is it about?
Today, we can interact with computing devices through touch and voice input. Next, we are expanding into a new sense: vision. How can we build computers that see like humans and can even communicate through sight? Learn how Google is bringing the camera to its own platforms and what opportunities augmented reality can open up for marketers.
What is it about?
Today, we can interact with computing devices through touch and voice input. Next, we are expanding into a new sense: vision. How can we build computers that see like humans and can even communicate through sight? Learn how Google is bringing the camera to its own platforms and what opportunities augmented reality can open up for marketers.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Aspiration - Defining and delivering the promise of marketing technology
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
Evolution - Emerging ways to create powerful interactions
This year’s theme is Human after all. It’s about the cleverness of human beings to invent and harness technologies to help rather than hinder.
We place so much emphasis on tech that sometimes we forget the very thing that powers it - Human beings. If tech is the freight train hurtling us towards our collective futures, we still need the drivers. Now more than ever.
"Has purpose gone too far?" The Economist asked, reflecting on new research showing that 65% of marketers agree that most examples of brand purpose fail to resonate with consumers thanks to a lack of authenticity. Are we in danger of 'woke-washing' (identified by Unilever’s Alan Jope) by using the language and imagery of worthy causes to increase sales, without backing up this rhetoric with action? Are advertisers guilty of jumping on social justice issues and thereby further reducing public trust? How do we remain purposeful and authentic?
Moderator: Lindsay Mouat
"Has purpose gone too far?" The Economist asked, reflecting on new research showing that 65% of marketers agree that most examples of brand purpose fail to resonate with consumers thanks to a lack of authenticity. Are we in danger of 'woke-washing' (identified by Unilever’s Alan Jope) by using the language and imagery of worthy causes to increase sales, without backing up this rhetoric with action? Are advertisers guilty of jumping on social justice issues and thereby further reducing public trust? How do we remain purposeful and authentic?
Moderator: Lindsay Mouat
It’s all very well having a ‘human lens’ across your marketing ad advertising endeavours, but what does that actually mean in practicality across the full ecosystem? And how does one implement this as part of an overarching marketing strategy?
Join Yellow, Kargo, Omnicom Media Group and BC&F Dentsu as we explore this very notion with practical implementation tips and some provocative discussion. In order to truly step change, it’s imperative to understand this from agency, publisher, brand perspectives.
We’ll cover how to:
• Put humans (your customers) first
• Increase your brand’s authenticity by being genuine
• Optimize your customer engagement
• Empower customers to be long term advocates
Moderator: Sommer Kapitan
It’s all very well having a ‘human lens’ across your marketing ad advertising endeavours, but what does that actually mean in practicality across the full ecosystem? And how does one implement this as part of an overarching marketing strategy?
Join Yellow, Kargo, Omnicom Media Group and BC&F Dentsu as we explore this very notion with practical implementation tips and some provocative discussion. In order to truly step change, it’s imperative to understand this from agency, publisher, brand perspectives.
We’ll cover how to:
• Put humans (your customers) first
• Increase your brand’s authenticity by being genuine
• Optimize your customer engagement
• Empower customers to be long term advocates
Moderator: Sommer Kapitan
Even with the rise of digital, nothing has really changed in advertising.
Even with the rise of digital, nothing has really changed in advertising.
Debating in the affirmative: Tom Goodwin
(saying that nothing has changed)
Debating in the negative: Rosie Yakob
(saying that everything has changed)
Even with the rise of digital, nothing has really changed in advertising.
Even with the rise of digital, nothing has really changed in advertising.
Debating in the affirmative: Tom Goodwin
(saying that nothing has changed)
Debating in the negative: Rosie Yakob
(saying that everything has changed)
