WHERE CREATIVITY, TECHNOLOGY, EMOTION AND INNOVATION COLLIDE
AD-BLOCKERS. NETFLIX BINGERS. MICRO-INFLUENCERS AND MORE. TECHNOLOGY HAS COMPLETELY TRANSFORMED THE MARKETING LANDSCAPE, EMPOWERING CONSUMERS AND FORCING BRANDS TO RE-THINK HOW TO DELIVER REAL VALUE
The demand for personalized, meaningful engagement has inspired a new wave of marketing strategies backed by a powerful array of technology platforms. This shift is the focal point of the Post-Advertising Era, where creative use of technology will push your business ahead and deliver exceptional customer experiences. In the Post-Advertising Era, innovation drives action.
At ad:tech Auckland, we’ll explore the tools and tactics that savvy marketers are deploying to thrive in this transformative time. Curious brand, agency and media leaders will have the opportunity to connect with other practitioners, creative thinkers and leading technology experts, all under one roof in the Sir Paul Reeves Building at Auckland University of Technology.
Our focus for our 2017 content is to inspire, learn and discover so rather than limit ourselves through constructs such as customer lifecycles and channels; we need to take a more human-centric approach. We are on the edge of the fourth industrial revolution where Artificial Intelligence, the Internet of Things, Robotics and continued change is no longer the future, they are now. So what are the things are connecting, exciting, influencing and changing consumers and society? Our content streams will surface the things that matter, guided by our local advisory boards plus a few sponsors who throw some cash at us!
We believe the Post-Advertising Era is channel-agnostic -- and we want you to walk away with a deeper understanding of not only how all the channels work together but how they glue our consumers and society together. The Post-Advertising Era is driven by technology -- and we want to be sure that you’re plugged into the best tools available. The Post-Advertising Era is here. The question is, are you ready for it? Join us at ad:tech Auckland this November 16 to be sure.
*Of course advertising is hardly dead - it just needs to evolve!